What I find affective in an ad is bright colors and catchy jingles. I find myself getting the jingles and slogans from commercials stuck in my head. I tend to buy products that are affordable and good for you, however I tend not to buy products that are more expensive just because of the logo or name on them. Usually I do not buy the name brand of a product I buy the generic brand because they are equally as good with only about half of the price.I am not swayed by celebrity endorsements because although a celebrity endorses something does not mean it is actually more effective then the other product it just means that the celebrity supports that product. I definitely find jingles getting stuck in my head, it usually happens when I hear them frequently. This ad attempts to persuade the audience to buy the product by showing them how much food you could get for a cheaper amount than you could get a personal trainer. Also this ad is showing a familiar face, just as we discussed in class if you were in another country and you saw the McDonald's logo you would feel better. So in this case because Wendy's is well known and established you tend to go with what their ad says. This ad is not necessarily misleading or manipulative. You can get food at Wendy's for cheaper than a personal trainer, however the results from eating a lot of it because it is so cheap could be clogged arteries and heart problems. Those illness or problems can cause you to be in the hospital, and in the end medical bills are definitely more expensive then a personal trainer. I'm thinking maybe we should just skip the Wendy's and stick with the personal trainer.
